A video shared by Kardashian showed her playing the role of the “SKIMS Fairy Butt Mother,” granting a shapely rear to a model who had been working hard on her body through diet and exercise
Kim Kardashian has introduced a new line of shapewear aimed at giving customers a “bigger, rounder, perkier” derriere without the need for squats. The Ultimate Butt Enhancing collection, added to her Skims brand, features padded shorts, leggings, and bodysuits, all designed to enhance the shape of the behind.
In an Instagram post, Kardashian revealed the collection, saying, “The ultimate butt. Five years in the making, our Ultimate butt-enhancing solutions will magically make your dream butt appear (no squats required), courtesy of SKIMS Fairy Butt Mother.”
A video shared by Kardashian showed her playing the role of the “SKIMS Fairy Butt Mother,” granting a shapely rear to a model who had been working hard on her body through diet and exercise. The product line includes soft, built-in butt pads, designed to lift and round the butt for a perkier shape, adding up to two inches of volume.
The new shapewear, made from Skims’ signature body fabric, features mid-level compression that shapes the waist and thighs while offering enhanced butt lifting. The mid-rise shorts retail for £78, and early access to the collection is available through the SKIMS app.
The Skims Instagram page humorously compared the new products to a boob job, stating: “We gave you a boob job in a bra, now get the Ultimate Butt lift with new padded solutions you have to see to believe.” The Ultimate Butt Enhancing collection will be available starting February 13 at 9 AM PT / 12 PM ET.