The report also found that large organizations with over 10,000 employees are 51% more likely to use a unified revenue management solution compared to smaller firms.
A new report reveals that the majority of leaders in pharmaceutical, medical technology, and high-tech industries are increasingly relying on Artificial Intelligence (AI) to drive revenue management in 2025.
According to the report by Model N, a provider of revenue management solutions, 87% of industry leaders are shifting towards automated revenue management operations, though nearly 60% continue to rely on multiple solutions. The report highlights that 62% of companies are either using or planning to implement generative artificial intelligence (GenAI) for revenue optimization, including activities such as deal analytics, process automation, and forecasting.
The report also found that large organizations with over 10,000 employees are 51% more likely to use a unified revenue management solution compared to smaller firms. Suresh Kannan, Model N’s Chief Product Officer, emphasized the importance of integrating GenAI and transitioning to unified solutions to unlock greater revenue optimization opportunities, boost efficiency, and drive growth.
In the MedTech sector, similar transformations are occurring, with regulatory changes such as healthcare price transparency and the European Union’s Medical Device Regulation having significant impacts on revenue programs. Nearly two-thirds of MedTech companies are already integrating AI and automation into their healthcare operations, with many leaders also focusing on adapting to value-based care models.
In the high-tech sector, 87% of companies regularly use channel sales data to inform price management, and 74% plan to implement GenAI solutions — the highest rate across industries. The report also noted that supply chain disruptions continue to affect strategies, with companies diversifying suppliers, deploying new technologies, and implementing sustainability initiatives. Additionally, 95% of high-tech leaders express concerns about grey market sales and are taking measures such as removing unauthorized sellers and enhancing contract enforcement.
The report underscores the growing role of AI in transforming revenue management strategies across various sectors.
