One of the most significant milestones in this year’s edition of the tournament is the inclusion of a women’s Tour-level event (WTA 500) for the first time in over 50 years
Infosys, a global leader in next-generation digital services and consulting, has entered into a strategic three-year partnership with the Lawn Tennis Association (LTA), the governing body for tennis in Great Britain. This collaboration will position Infosys as the official AI and Innovation Partner for the HSBC Championships at Queen’s Club in London, one of the most prestigious and historic tournaments on the tennis calendar.
Through this partnership, which will run until 2027, Infosys aims to revolutionize the fan and player experience at the HSBC Championships by leveraging its cutting-edge generative AI platform, Infosys Topaz. This AI-first suite of technologies will be used to deliver real-time performance insights, immersive digital experiences for fans, and enhanced operational efficiency throughout the tournament.
Infosys’ collaboration with the LTA represents an important extension of its commitment to tennis, building on successful partnerships with major global tennis tournaments such as the Australian Open and Roland-Garros. The company also has strong ties with the Association of Tennis Professionals (ATP) and the International Tennis Hall of Fame. Now, Infosys brings its innovation to the HSBC Championships, a cornerstone event in London with over 136 years of history.
One of the most significant milestones in this year’s edition of the tournament is the inclusion of a women’s Tour-level event (WTA 500) for the first time in over 50 years. The event will now feature both ATP 500 and WTA 500 matches, reflecting a commitment to inclusivity and the growth of the sport.
Infosys Topaz will play a central role in transforming the tournament experience. This AI-powered platform will deliver detailed match insights and performance analytics to players and coaches, enabling data-driven decision-making and game strategy. For fans, Infosys will create engaging digital experiences including interactive data displays and personalized content, enhancing their connection with the sport and the athletes.
The partnership will also focus on sustainability and community impact, aligning with Infosys’ broader mission to use digital innovation for social good. The collaboration will facilitate initiatives that promote environmental responsibility and strengthen community engagement through accessible digital platforms.
Chris Pollard, Managing Director of Commercial & Operations at the LTA, expressed his enthusiasm for the partnership. “We are incredibly excited to witness this historic moment. Hosting both WTA and ATP 500 events reflects the evolution of the HSBC Championships. Partnering with Infosys will bring a new layer of excitement for fans, thanks to their AI-driven insights and interactive digital experiences.”
Sumit Virmani, Executive Vice President and Chief Marketing Officer at Infosys, emphasized the significance of the partnership. “We’re thrilled to join forces with the LTA and bring the power of AI to revolutionize the HSBC Championships. Infosys Topaz will help us transform the experience for fans and players alike, while also supporting our joint mission of community engagement and sustainable innovation.”
This collaboration is part of Infosys’ broader vision of using AI and digital technology to amplify human potential. The company continues to invest in initiatives that not only advance sports but also contribute to education, inclusion, and environmental sustainability.
The Lawn Tennis Association (LTA) is the national governing body for tennis in Great Britain. Its mission is to grow the sport from grassroots participation to elite performance under the banner of “Tennis Opened Up.” The LTA represents the interests of over 2 million players and oversees more than 11,500 sanctioned tournaments annually. Key events include the premier grass-court tournaments at Queen’s Club, Nottingham, and Eastbourne, which serve as lead-ups to Wimbledon.
Infosys, listed on NSE, BSE, and NYSE under the ticker INFY, is a global leader in digital services and consulting. With more than 300,000 employees across 56 countries, Infosys supports clients in navigating their digital transformation journeys through the use of AI, cloud computing, and agile methodologies. The company is recognized for its commitment to sustainability, inclusive workplace culture, and innovation. As Infosys and the LTA embark on this transformative journey, the partnership promises to set a new standard for how technology can enhance the world of professional sports. By combining tradition with innovation, the HSBC Championships at Queen’s Club are poised to offer a richer, more engaging experience for fans and athletes alike.
