August 9, 2024
1 min read

Dubai’s summer experiences offer maximum value

Suhaila Ghubash, VP – Events and Festivals at Dubai Festivals and Retail Establishment (DFRE), emphasised DSS’s commitment to offering value-driven experiences that appeal to today’s savvy consumers…reports Asian Lite News

Dubai has consistently adapted to the changing preferences of modern shoppers and visitors, driving consumer confidence and boosting tourism each year. The city’s value-driven, world-class offerings align with the growing demand for affordable retail and exceptional experiences, as highlighted by 47 percent of UAE consumers prioritising budget-friendly options.

Key to this success are Dubai’s year-round retail events, including the ongoing 27th edition of Dubai Summer Surprises (DSS), the largest to date. This year, DSS features 10 weeks of sales across over 800 brands and 3,500 outlets, with more than 7,000 offers and free activities for residents and visitors.

Suhaila Ghubash, VP – Events and Festivals at Dubai Festivals and Retail Establishment (DFRE), emphasised DSS’s commitment to offering value-driven experiences that appeal to today’s savvy consumers. The event is designed to create memorable, accessible summer experiences that cater to all preferences and budgets, driving economic growth.

DSS 2024 is a cornerstone of Dubai’s summer, boosting retail spending through mega raffles, promotions worth AED 50 million, and a packed calendar of mall activations and live performances. The event also features exclusive deals at hotels, resorts, and attractions, including the DSS Entertainer edition with over 7,000 buy-one-get-one offers.

Dubai’s diverse dining scene also plays a significant role in summer tourism. The inaugural Sizzling Summer Eats and the upcoming Summer Restaurant Week offer exceptional value at top dining destinations, further enhancing Dubai’s appeal as a global gastronomy hub.

Ghubash concluded, “DSS 2024 is about inclusivity and affordability, ensuring that everyone can enjoy an exciting and accessible summer in Dubai.”

ALSO READ-Dubai wins bids to host 175 int’l biz events in H1

Previous Story

UAE, Egypt boost petroleum, investment cooperation   

Next Story

Abu Dhabi plants 6 million flowers for summer

Latest from -Top News

Ghana Welcomes PM Modi

Hundreds of people, including locals, started chanting “Modi-Modi”, “Bharat Mata Ki Jai” and “Vande Mataram” as soon as PM Modi arrived at the hotel….reports Asian Lite News Prime Minister Narendra Modi received

Tibetans Slam China’s ‘Reincarnation Politics’

Sikyong said the Chinese government is systematically working to erase Tibetan identity by targeting its language and religion, core pillars of its cultural heritage….reports Asian Lite News With the Dalai Lama entrusting

USAID Officially Shuts Down

USAID will be merged into the US State Department from Tuesday….reports Asian Lite News The United States Agency for International Development (USAID) was officially shut down on Tuesday, drawing criticism from former
Go toTop

Don't Miss

Kerala Opens Startup Centre in Dubai

Kerala CM opens Kerala Startup Mission’s Infinity Centre in Dubai,

Dubai Chambers outline priorities under new 3-year strategy

The Board of Directors of Dubai Chambers has approved the