August 9, 2024
1 min read

Dubai’s summer experiences offer maximum value

Suhaila Ghubash, VP – Events and Festivals at Dubai Festivals and Retail Establishment (DFRE), emphasised DSS’s commitment to offering value-driven experiences that appeal to today’s savvy consumers…reports Asian Lite News

Dubai has consistently adapted to the changing preferences of modern shoppers and visitors, driving consumer confidence and boosting tourism each year. The city’s value-driven, world-class offerings align with the growing demand for affordable retail and exceptional experiences, as highlighted by 47 percent of UAE consumers prioritising budget-friendly options.

Key to this success are Dubai’s year-round retail events, including the ongoing 27th edition of Dubai Summer Surprises (DSS), the largest to date. This year, DSS features 10 weeks of sales across over 800 brands and 3,500 outlets, with more than 7,000 offers and free activities for residents and visitors.

Suhaila Ghubash, VP – Events and Festivals at Dubai Festivals and Retail Establishment (DFRE), emphasised DSS’s commitment to offering value-driven experiences that appeal to today’s savvy consumers. The event is designed to create memorable, accessible summer experiences that cater to all preferences and budgets, driving economic growth.

DSS 2024 is a cornerstone of Dubai’s summer, boosting retail spending through mega raffles, promotions worth AED 50 million, and a packed calendar of mall activations and live performances. The event also features exclusive deals at hotels, resorts, and attractions, including the DSS Entertainer edition with over 7,000 buy-one-get-one offers.

Dubai’s diverse dining scene also plays a significant role in summer tourism. The inaugural Sizzling Summer Eats and the upcoming Summer Restaurant Week offer exceptional value at top dining destinations, further enhancing Dubai’s appeal as a global gastronomy hub.

Ghubash concluded, “DSS 2024 is about inclusivity and affordability, ensuring that everyone can enjoy an exciting and accessible summer in Dubai.”

ALSO READ-Dubai wins bids to host 175 int’l biz events in H1

Previous Story

UAE, Egypt boost petroleum, investment cooperation   

Next Story

Abu Dhabi plants 6 million flowers for summer

Latest from -Top News

India Evacuates More Nepalis from Iran

The Nepal Embassy officials and MEA representatives received them at the New Delhi airport, as they departed for Butwal in Nepal….reports Asian Lite News The Nepal Embassy in New Delhi on Thursday

Hardliners eye Dhaka comeback

Maulana Manjurul Islam Afendi, Secretary General of Jamiat Ulama-e-Islam, noted that efforts to bring these parties together had been in motion for years, but challenges remain in achieving consensus on the modalities

Over 7,000 Afghans return overnight

This latest influx is part of a broader, ongoing trend of mass returns—often under duress—from neighbouring Iran and Pakistan, where millions of Afghans have lived for decades, many without legal documentation. A

Xi may skip BRICS Brazil summit

Chinese premier Li Qiang expected to attend in Xi’s place as Beijing signals shift in diplomatic posture; Belt and Road tensions with Brazil may be a factor….reports Asian Lite News In a
Go toTop

Don't Miss

Dubai Int’l Chamber Expands Global Presence with Tokyo Office Launch

The Tokyo office will serve to enhance and diversify the

7 silver coins issued to honour founding fathers

The CBUAE will issue 3000 sets comprising seven silver coins,