June 21, 2024
2 mins read

TRAI keeps OTT out of National Broadcasting Policy

The regulations of OTT have been a matter of debate in the country, as consumer bodies have been lobbying to regulate OTT platforms….reports Asian Lite News

The Telecom Regulatory Authority of India (TRAI) has kept OTT out of regulation in its recommendations for the National Broadcasting Policy-2024 (NBP). TRAI’s recommendations has put aside the possibility of future limitations on Google, Facebook, and WhatsApp.

OTT platforms are streaming and audio-visual platforms that began as content hosts but quickly expanded to include the creation and distribution of web series, feature films, documentaries, and short films.

The regulations of OTT have been a matter of debate in the country, as consumer bodies have been lobbying to regulate OTT platforms.

“There is no requirement for establishing a converged legal, administrative, regulatory, and licensing framework. Rather, the focus should be on promoting ease of doing business (EoDB) in the sector by streamlining the process of seeking permissions. One of the ways to promote EoDB is by granting infrastructure status,” the regulator added to the comments made by stakeholders opposing the regulations.

However, the authority has added several policy recommendations to flourish the OTT industry in the country.

It said the OTT being a sunrise sector, needs a forward-looking policy approach. “OTT is a pull-based medium, therefore, transposing legal broadcasting regulations onto OTT would affect

EoDB and hinder growth,” the regulator added.

The TRAI said it has recommended a vision to foster a competitive, affordable and ubiquitous ecosystem for sustained growth of the broadcasting sector, catering to the diverse needs of consumers, that facilitates quality content creation.

TRAI’s recommendations are aimed at establishing a robust broadcasting ecosystem for India by enabling growth oriented policies and regulations through data driven governance along with an ecosystem for indigenous manufacturing

The NBP-24 intends to target broad roadmap for 10 years with special focus on the next 5 years, TRAI added.

It also intends to promote quality content for television and OTT broadcasting services by encouraging the proliferation of Indian content, both locally and globally. The policy recommends promoting Indian content production through films, animation, visual effects, gaming and music.

The regulator has also asked for developing OTT platforms by Prasar Bharati for the promotion of the content of Doordarshan and AIR channels. DD should utilise its archives of good content and relaunch it for new and young audiences through OTT.

TRAI has also provided provisions for protecting interest of stakeholders through copyright protection policies. (ANI)

ALSO READ: Times Square Transforms into ‘Mind Over Madness’ Yoga Oasis

Previous Story

Times Square Transforms into ‘Mind Over Madness’ Yoga Oasis

Next Story

Govt seeks public input to regulate business spam calls, messages

Latest from Business

PM Modi: India poised to lead next tech wave

PM Modi underscored that the country is poised to lead the next wave of digital transformation in 5G…reports Asian Lite News Prime Minister Narendra Modi on Wednesday hailed India’s progress in expanding

India Hits 100GW Solar

The expansion is not only in scale but also in quality, with significant capacity dedicated to high-efficiency modules. Many manufacturers have adopted vertically integrated operations, enhancing quality, reducing costs, and improving resilience

Jewellery Exports Shine Bright

The GJEPC noted that product diversification has played a major role in sustaining momentum. Lightweight and contemporary designs are gaining traction among younger global consumers, helping Indian jewellers appeal to a wider

China Curbs Hit India’s Electronics Boom

The ICEA noted this results in delays, inefficiencies, and higher costs — alternatives from Japan or Korea cost up to four times more than Chinese machinery. India’s transformation into a global electronics
Go toTop

Don't Miss

‘Indian education space needs own AI model’

‘AI-powered tools can help institutions streamline administrative tasks and optimise

What does the Ukraine standoff mean for India?

US State Department spokesperson Ned Price made the observation when