August 2, 2023
2 mins read

India is in Apple’s top 5 smartphone markets

In the overall India smartphone market, Samsung remained at the top position for the third consecutive quarter with an 18 per cent share….reports Asian Lite News

India is now among Apple’s top 5 markets globally as the iPhone maker continued to lead the ultra-premium segment (Rs 45,000 and above) with a 59 per cent share in the second quarter of 2023, a report showed on Monday.

India’s premium smartphone segment, that grew 112 per cent (year-on-year) in the April-June period, now contributes a record 17 per cent to its overall shipments, according to Counterpoint Research.

In the overall India smartphone market, Samsung remained at the top position for the third consecutive quarter with an 18 per cent share.

The South Korean brand also surpassed Apple to regain its top position in the premium smartphone segment (Rs 30,000 and above) after one year with a 34 per cent share.

“However, Apple continued to lead the ultra-premium segment with a 59 per cent share. India is now among Apple’s top-five markets,” said research analyst Shubham Singh.

Vivo maintained its second position and was the only brand among the top five to experience annual growth. OnePlus was the fastest-growing brand in India’s smartphone market in Q2 with 68 per cent YoY growth.

“In Q2, OEMs saw improvement in the inventory and demand situation ahead of the coming festive season. Aggressive measures were implemented by

OEMs as well as channels during the quarter to clear existing inventory through multiple sales and promotions,” said senior research analyst Shilpi Jain.

“We believe brands will be coming up with interesting launches and offers to lure consumers during the festive season and 5G will be a big growth driver here,” she added.

In the case of Vivo, strong offline presence, growth of sub-brand iQOO in online, and multiple launches across price tiers facilitated this growth.

OPPO emerged as the top brand in the upper mid-tier range (Rs 20,000-Rs 30,000) segment with a 21 per cent market share.

In Q2, 5G smartphone shipments in India crossed the 100-million cumulative mark as 5G upgrades picked up pace driven by the expansion of 5G networks and availability of affordable devices, said the report.

ALSO READ: Walmart boosts stakes in Flipkart

Previous Story

PayU sets eyes on India

Next Story

Foxconn to expand investments in TN

Latest from India News

Indian Defence Delegation Meets French Officials

French officials confirmed that the meeting marked the formal launch of the Rafale Marine programme — a key development in Indo-French naval cooperation as India seeks to bolster the maritime capabilities of

Modi calls Yoga a journey from ‘me’ to ‘we’

PM Modi showered praise on the Andhra Pradesh government for hosting this year’s national celebrations, commending Chief Minister N. Chandrababu Naidu and Deputy Chief Minister Pawan Kalyan for their leadership. Prime Minister

UK unites for Yoga Day

Celebrations held across iconic landmarks and campuses under theme ‘One Earth, One Health’ The Indian diaspora and local communities across the United Kingdom gathered in large numbers on Friday to mark the

Recovery From Realty Stress Rises

Crisil expects residential demand in these markets to grow by 7–9 per cent in FY26, offering critical support to projects now being revived through restructuring Asset Reconstruction Companies (ARCs) are expected to

Kenya’s Odinga Slams Adani Deal U-Turn

Before the cancellation of the deal, Odinga was among the leaders who defended the Adani Group….reports Asian Lite News Kenya’s former Prime Minister Raila Odinga on Friday expressed disappointment over the cancellation
Go toTop

Don't Miss

Guyana PM calls on President Murmu

The President appreciated Guyana’s efforts and leadership in the areas

Jammu & Kashmir Real Estate Summit sees MoUs worth Rs 18,900 cr

Signature Group, a major real estate player, has proposed to