November 15, 2023
2 mins read

YouTube to crack down on AI-generated videos via labels

This is important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials…reports Asian Lite News

Google-owned YouTube on Tuesday said it will soon require creators to disclose when they’ve created altered or synthetic content that is realistic, including using generative AI tools.

When creators upload content, YouTube will have new options for them to select to indicate that it contains realistic altered or synthetic material.

“For example, this could be an AI-generated video that realistically depicts an event that never happened, or content showing someone saying or doing something they didn’t actually do,” said the company.

This is important in cases where the content discusses sensitive topics, such as elections, ongoing conflicts and public health crises, or public officials.

The company warned that creators who consistently choose not to disclose this information may be subject to content removal, suspension from the YouTube Partner Programme, or other penalties.

“We’ll work with creators before this rolls out to make sure they understand these new requirements,” said YouTube.

The company will inform viewers that content may be altered or synthetic in two ways.

A new label will be added to the description panel indicating that some of the content was altered or synthetic. And for certain types of content about sensitive topics, we’ll apply a more prominent label to the video player.

“There are also some areas where a label alone may not be enough to mitigate the risk of harm, and some synthetic media, regardless of whether it’s labeled, will be removed from our platform if it violates our Community Guidelines,” the company informed.

Content created by YouTube’s generative AI products and features will also be clearly labeled as altered or synthetic.

In the coming months, YouTube will make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice, using our privacy request process.

“Not all content will be removed from YouTube, and we’ll consider a variety of factors when evaluating these requests. This could include whether the content is parody or satire, whether the person making the request can be uniquely identified, or whether it features a public official or well-known individual, in which case there may be a higher bar,” the company explained.

The platform is also introducing the ability for its music partners to request the removal of AI-generated music content that mimics an artist’s unique singing or rapping voice.

These removal requests will be available to labels or distributors who represent artists participating in YouTube’s early AI music experiments.

AI’s powerful new forms of storytelling can also be used to generate content that has the potential to mislead viewers — particularly if they’re unaware that the video has been altered or is synthetically created.

“To address this concern, over the coming months, we’ll introduce updates that inform viewers when the content they’re seeing is synthetic,” YouTube added.

ALSO READ-YouTube looks to boost news watching experience

Previous Story

Indian national arrives in Cairo after being evacuated from Gaza

Next Story

Hackers steal 2.2 mn patients’ data from healthcare major McLaren

Latest from Lite Blogs

See Designs Revives Tradition

Adding a touch of glamour, several well-known celebrities have been spotted in See Designs’ signature kurtas In India, ethnic wear is more than just attire—it embodies tradition, culture, and identity. Yet, for

South Cinema’s Festive Hits

Onam 2025 has wrapped up, but the festive spirit still lingers in Kerala. The ten-day-long celebration was filled with colourful pookalams, grand Onasadhyas, temple visits, and family gatherings. Alongside the cultural traditions,

Kalyani’s ‘Chandra Breaks Hero Hegemony

What makes Lokah Chapter 1: Chandra even more significant is that it marks the franchise’s first time placing a woman at the centre of its universe…writes Shelja Pallath Kalyani Priyadarshan is no longer

82% Indians Prefer E-Visas

Africa has also dramatically widened digital access, with Egypt, Kenya, Tanzania, Uganda, and Morocco enabling 30- to 90-day stays Electronic visas (e-visas) accounted for 82 per cent of all visa applications in

Physiotherapy in Healthy Ageing

This year’s theme, “Healthy Ageing – Role of Physiotherapy in Falls and Frailty”, draws attention to the significance of physiotherapy in preventing falls, managing frailty, and supporting dignified ageing among the elderly
Go toTop

Don't Miss

Salesforce bets big on generative AI startups

Salesforce announced AI Cloud, a suite of capabilities optimised for

Microsoft rides AI wave, revenue up 7%

Microsoft-backed OpenAI’s ChatGPT has become a rage worldwide, which has