August 9, 2023
1 min read

Encrustd joins AJIO to bring affordable luxury to fashion-forward women

The brand was founded by Deepa in 2015. It aims to make luxury designer clothing accessible at affordable price points…reports Asian Lite News

There’s good news for ladies out there. Popular fashion brand Encrustd will now be exclusively available on AJIO. As per a statement, Encrustd, the brainchild of Deepa Chikarmane, represents “elevated international clothing that’s beautifully designed with the best fabrics, features fine craftsmanship, and is great value for money.”

The brand was founded by Deepa in 2015. It aims to make luxury designer clothing accessible at affordable price points.

 “Encrustd is not just another fashion brand; it’s a force to be reckoned with. Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest western trends. We believe in empowering individuals to embrace their unique style and make bold statements,” Deepa Chikarmane, Founder, Encrustd, said.

“Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest Western trends. We believe in empowering individuals to embrace their unique style and make bold statements,” she added.

 Earlier this year, Encrustd unveiled its Mon Soleil Spring ‘23 collection which combines a fresh take on spring fashion with luxurious, flowy fabrics, hand-crocheted tops and dainty floral prints. With the new season approaching, the brand is planning to launch a dazzling new vacation-inspired collection soon.

Vineeth Nair, CEO, AJIO, said, “Encrustd embodies modern women – confident, elegant and ready to take on the world with style. The brand is loved by customers for its elevated quality designs and fine craftsmanship that transcends fashion. We’re excited to add Encrustd to AJIO’s wide roster of exclusive brands, raising the style quotient for fashion conscious Indian women.” (ANI)

ALSO READ-Debut collections at the fashion extravaganza

Previous Story

No names finalised for caretaker premier, says Sharif

Next Story

India ahead of China in battle for railways in Nepal

Latest from Lite Blogs

Bollywood Inspires Karwa Chauth Looks

Karwa Chauth, a festival celebrated with love, devotion, and vibrant traditions, is just around the corner. This special day sees married women observing a nirjala fast—without water—as they pray for the long

Rukmini Shines In Kantara

The much-anticipated Kantara: Chapter 1 has finally hit theatres, marking the return of Rishab Shetty’s ambitious cinematic universe. While the film has generated mixed reactions from the audience — some citing issues with

Smart Eating During Festivals

India’s grand festive season is in full swing, bringing with it joy, colour, family gatherings—and a lot of tempting food. From Diwali and Chhath Puja to Bhai Dooj and Karwa Chauth, the

Threads of Eternity

Threads of Eternity explored the unique interplay between hard and soft materials through the use of threads embroidered with quilted foam During the October 2025 edition of Bombay Times Fashion Week, House of

Mind Mastery Through Sutras

Radhika Shah Grouven is an expert in the field of yoga psychology and superconscious meditation. For decades, Radhika has observed a common misconception about yoga—that it’s merely about the body. Nothing could
Go toTop

Don't Miss

US envoy for Global Women’s Issues to attend meet

The involvement of Ambassador Rao Gupta highlights and advances the

Bhumi wants to make some changes

Bhumi says that she refuses to accept the “beauty standard”