March 28, 2023
1 min read

‘Art in motion’

The campaign features reimagined saris, lehengas, and modern separates in Rimzim Dadu’s trademark designs that have now become synonymous with the label…reports Asian Lite News

Fluidity often defines the line between what is what and what could be. It breaks through definitions and creates spaces where new is born.

With fluidity anchoring our worldview, the ‘Art in motion’ collection is not bound by gender, seasons, or fleeting fashion trends. Vijay Varma wears a tuxedo and a sari with equal elegance, syncing with our non-conformist approach to design. The campaign features reimagined saris, lehengas, and modern separates in Rimzim Dadu’s trademark designs that have now become synonymous with the label.

“I have always admired Vijay as an actor, so working with him for this campaign was a natural decision. He shares our worldview of non-conformity and loves pushing the boundaries of his craft. The campaign brings the best of both our men’s wear and women’s wear segments. As a label, we have been sharpening our focus on men’s wear in couture and finding a balance. Men’s wear as a category has evolved immensely in India where men don’t want to be confined to traditional kurtas and sherwanis anymore and prefer pieces that are unique. We are excited to launch a dedicated store for men by June in DLF Emporio in Delhi,” said couturier Rimzim Dadu.

ALSO READ-Ways to make your home look more luxurious

Previous Story

Ananya plays lead in OTT series ‘Call Me Bae’

Next Story

Kareena backs #EveryChildReading Movement 

Latest from Arts & Culture

Grace in Every Step

In a graceful complement, Mohiniyattam — known for its fluid, lyrical movements and feminine grace — was presented by guest artists Rashmi Sudhir and Remya Nambiar from Bradford, bringing a Kerala flavour

Emirati Artist Showcases Metamorphic Journey

This immersive exhibition features an arresting blend of paintings and sculptures that delve into the realms of folklore, mythology, psychology, and societal constructs Cultural Foundation, a leading cultural centre under the Department
Go toTop

Don't Miss

Traditional art forms on exhibition

Shoba Jolly’s work in documenting the regions where this art

Showcasing the glamour and artistry of Indian Cinema

India currently produces more than 1,500 films annually in around