July 26, 2023
3 mins read

Non-Basmati white rice shortages hit stores across US

India said the ban, enforced on Thursday evening, would “ensure adequate availability of non-basmati white rice in the Indian market” and lead to lowering of prices for domestic consumers….reports Asian Lite News

After scanning the aisles at the local Patel Brothers, Apna Bazaar, Lotte Plaza and other South Asian grocery stores across US for Sona Massori, a staple rice relished by her mother in law and son, Aruna was relieved not to have returned home empty handed but with a bag of rice. “I visited almost 10 plus stores. I started looking for a bag of Sona Massori at 9 am and it wasn’t until 4 pm that I could finally lay my hands on a bag of rice at triple its usual price,” Aruna said.

Some like Aruna across the US managed to bring home rice bags while several others reported purchase restrictions and price gouging after top exporter, India, banned a large chunk of shipments, adding to stresses on global food markets that have already been roiled by bad weather and the worsening Russia-Ukraine conflict.

In a reminder of the baby formula shortage in the US post the Covid-19 pandemic and the Ukraine war, India’s new ban on non-basmati white rice imports is being felt in mostly cities that are home to a sizeable Indian diaspora.

India said the ban, enforced on Thursday evening, would “ensure adequate availability of non-basmati white rice in the Indian market” and lead to lowering of prices for domestic consumers.

However, fallout of the rice ban is being felt in the big-box warehouses in the US as well. Sapna Foods in Maryland, which usually caters to more than a hundred plus retail stores and restaurants in the DC, Maryland and Virginia or DMV area, is now drawing bulk demand from neighbouring states such as New Jersey and others.

Tarun Sardana, the wholesale seller near Baltimore, said that there was an immediate increase in the demand for rice once word of the ban spread on Thursday of last week.

“We have been getting a lot of extra calls for specific rice — the Sona Massori. The demand on the weekend was even more. By Monday morning, everybody was just trying to source as much South Indian rice as possible from warehouses such as ours,” Sardana said.

Sardana added that he stocks several different brands of rice in his warehouse, mostly from India, but the majority of what he sells is basmati rice, a premium-grade rice that is not included in the export ban.

However, that hasn’t stopped customers from trying to buy up every grain they can, of basmati and varieties included in the ban, just in case, he said.

At the storage centre as Sardana took stock of the pallets piled with rice bags that are ready to hit the retail shelves, the second generation entrepreneur agreed that reports of panic-buying are flooding social media, setting off alarm bells.

“I did see some videos on social media myself and speaking from my experience, there has never been such extreme chaos in our local stores,” Sardana said.

Sardana did acknowledge that the current situation has unfortunately led to major rice companies adjusting their prices, resulting in price gouging. “Wholesalers like myself and rice companies are simply overwhelmed with the demand at this time. So, prices are unfortunately up and about 100%, which is double at this time,” Sardara added.

India has taken this extraordinary step in order to ensure domestic supply, and bring down prices, which have soared due to excess rains and drought in rice-producing regions. According to government data, the domestic price of non-basmati rice has increased by almost 10 per cent this month. (ANI)

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