April 21, 2023
1 min read

Wipro Consumer Care buys Kerala-based Brahmins

This fresh move comes after its recent acquisition of Nirapara as Wipro is looking at becoming a sizable player in the packaged foods segment…reports Asian Lite News

Wipro Consumer Care and Lighting on Thursday announced the execution of a definitive agreement to acquire Brahmins, a traditional vegetarian, spice mix and ready-to-cook brand in Kerala.

This fresh move comes after its recent acquisition of Nirapara as Wipro is looking at becoming a sizable player in the packaged foods segment.

To expand and further consolidate its spices, breakfast and Ready to Cook category, Wipro has taken the route towards adding Brahmins, a home grown legacy brand in Kerala, into its growing Food Business.

Established in 1987, Brahmins is one of the most preferred brands in its home market (Kerala), with ethnic breakfast premix powders, spice mixes, straight powders (spices), wheat products such as — pickles, dessert mixes, and others. The premium flagship products are Sambar Powder, and Puttu Podi which enjoy market leadership position.

Anil Chugh, president, Foods Business, Wipro Consumer Care said this is an exciting time for us at Wipro, as we witness the unprecedented expansion of our Foods Business. Spices and RTC are big categories that are poised to grow significantly.

“Adding Brahmins under the Wipro fold will further bolster our position in blended spices and ethnic breakfast (Puttu-podi, Appams and other Rice products) categories in Kerala and other markets such as the GCC countries, the UK, the US & Australia,” said Chugh.

Sreenath Vishnu, MD, Brahmins said they are confident that “with Wipro’s distribution strength, network, and marketing expertise we will significantly expand our geographical presence and scale Brahmins to newer heights”.

ALSO READ: ‘Indian education space needs own AI model’

Previous Story

India tops fantasy sports market

Next Story

Dell expands server portfolio in India

Latest from Business

RBI Holds Rates, Boosts Outlook

One of the most significant announcements was the upward revision of India’s GDP growth forecast for FY 2025–26—from 6.5% to 6.8% In a move reflecting cautious optimism, the Reserve Bank of India

Nykaa Expands Global Footprint with UK Debut

To commemorate this significant global debut, Nykaa’s leadership hosted an exclusive soiree at the George Club in Mayfair, London Nykaa, India’s leading beauty and lifestyle destination, is set to make a grand

Nothing’s CMF Goes Indian with $100M JV

Company has announced a $100 million joint venture with Indian electronics manufacturer Optiemus Infracom Limited….reports Asian Lite News Smartphone maker Nothing has spun off its budget sub-brand CMF into an independent subsidiary,

Airbnb Boosts India Economy

Among international guests, the largest inbound sources were the United States, United Kingdom, Canada, and Australia Hospitality giant Airbnb made a significant impact on India’s economy in 2024, contributing Rs 113 billion

Rupee, Markets Gain Amid Trade Optimism

Emerging market currencies, including the rupee, have gained support amid softening in the dollar. Reports suggesting that the US economy is on the verge of a recession have contributed to the greenback’s
Go toTop

Don't Miss

Hyundai India aims to bring ‘pump-to-plug’ revolution

The automaker has announced an investment of Rs 4,000 crore

Modhera declared India’s first solar-powered village

The Prime minister said that now the people of Modhera