January 5, 2023
1 min read

Sony, Honda unveil their joint EV brand

The new car will be sold first in the US in 2026 and pre-orders are said to open in 2025…reports Asian Lite News

Tech giant Sony and automaker Honda’s joint mobility venture unveiled a new electric vehicle (EV) prototype ‘Afeela’ at the Consumer Electronics Show (CES) 2023 in Las Vegas.

The new car will be sold first in the US in 2026 and pre-orders are said to open in 2025, reports The Verge.

According to Sony Honda Mobility CEO Yasuhide Mizuno, the car would leverage Sony’s experience with artificial intelligence (AI), entertainment, virtual reality (VR) and augmented reality (AR) to present a unique EV.

“Afeela represents our concept of an interactive relationship where people feel the sensation of interactive mobility and where mobility can detect and understand people and society by utilising sensing and AI technologies,” Mizuno said in a statement.

Over 40 sensors, including cameras, radar, ultrasonic and lidar, will be embedded all over the exterior of the vehicle to improve its ability to detect objects and drive autonomously.

Mizuno also said that Afeela will attempt to embody three main themes — autonomy, augmentation and affinity. The prototype unveiled on stage was a sedan with a light bar across the front and a high-gloss black roof.

Moreover, Sony said it expects its software to provide subscription services, so vehicle owners will likely have to pay a monthly fee to access certain features.

ALSO READ: Australian PM to visit India in March

Previous Story

‘Strong India better for the world’

Next Story

Windows 7, 8.1 to stop getting security updates

Latest from Business

Reliance to invest Rs 50,000 cr in Bengal  

Reliance Industries Chairman Mukesh Ambani on Wednesday announced a fresh investment commitment of Rs 50,000 crore in West Bengal by the end of this decade….reports Asian Lite News Attending Bengal Global Business

GCCs in India Plan Major Workforce Expansions

India is emerging as the global leader in the global capability centre (GCC) sector, with expectations to generate 10 lakh jobs by 2030, a new report revealed on Wednesday. The report highlighted

Apple Launches Party-Planning App ‘Apple Invites’

The app integrates Apple’s AI-powered system, Apple Intelligence, offering features like the built-in Image Playground, where users can generate original images using concepts, descriptions, and photos from their library. Apple has unveiled
Go toTop

Don't Miss

Zee Denies Sony Merger Talks

Zee shares were up more than 8 per cent on

Sony, Manchester City building a metaverse

In an official video posted by ‘Sony-Global’, virtual avatars are