‘We are always looking for new ways to connect with audiences’

As comedians, we are always looking for new ways to connect with audiences, and what better way to do so than over a cup of Chai…says Amuleek Bijral

Some of the top comedians in the nation will perform stand-up comedy every Wednesday through November at a few Chai Point locations in Bengaluru, Delhi, and Gurugram. Under its community effort IROC – I Run on Chai, which aims to bring chai enthusiasts together to express themselves, be inspired, and engage over a fantastic cup of chai, Chai Point, a leading Chai-led beverage platform has introduced “Wit-Tea Wednesdays”.

Speaking about the initiative, Amuleek Bijral, CEO, Chai Point said, “As part of our community program, iROC (I Run on Chai), we have introduced ‘Wit-Tea Wednesdays’ at select Chai Point stores across multiple cities. Here country’s leading comic artists will doing standup comedy sessions in front of a live audience.

iROC vision is to develop the physical locations of Chai Point – stores as well as corporate sites – as centres of conversation and expression that bring people of common interests together. This initiative reinforces our brand purpose of ‘Serving a great cup that brightens lives & brings people together.”

Speaking about ‘Wit-Tea Wednesdays’ and his collaboration with this initiative, comedian Kunal Rao said, “IROC is a great platform for artists to connect with audiences. As comedians, we are always looking for new ways to connect with audiences, and what better way to do so than over a cup of Chai! We are excited to be a part of such a nice community initiative which brings people together!”

Up till the end of November, Chai Point will host Wit-Tea shows at a few of its locations in Bengaluru, Delhi, and Gurugram. Anirban Dasgupta, Anshu Mor, Angad Ranyal, and Kunal Rao are a few additional well-known performers who will be headlining the events in addition to Sorabh Pant.

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