October 25, 2022
1 min read

India smartphone shipments fell 6% in Q3

Samsung came second with 8.1 million shipments and saw strong momentum in the mid-high-end category owing to aggressive offers and promotions…reports Asian Lite News

India saw 44.6 million smartphone shipments in the third quarter this year, a 6 per cent decline from the previous year dragged by a lacklustre low-end segment.

According to a report by market research firm Canalys, Xiaomi held onto the first place with 9.2 million units as the brand gained traction from July’s online sales ahead of the festival season.

Samsung came second with 8.1 million shipments and saw strong momentum in the mid-high-end category owing to aggressive offers and promotions.

vivo and OPPO jumped to third and fourth place, shipping 7.3 million and 7.1 million units respectively, while realme dropped to fifth, shipping 6.2 million.

“Hit by inflation, entry-level device contribution declined this year, while the mid-to-high segment performed relatively well thanks to aggressive promotions. OPPO’s OnePlus and vivo’s iQOO were the two brands driving mid-range growth in the e-commerce channel during this period,” said analyst Sanyam Chaurasia.

Ultra-premium category smartphones, especially older generation flagships, also experienced strong demand momentum amid price cuts.

Samsung offered deep discounts on its older generation Galaxy Z Fold3 and latest Galaxy S22 series in online and offline channels.

“Similarly, demand for the aggressively discounted iPhone 13 outstripped the latest iPhone 14, whose value proposition is very similar to the former,” said Chaurasia.

5G devices are gaining in popularity, supporting overall device ASP growth and sales revenue.

“It is perfect timing for vendors to push their 5G portfolios to smartphone upgraders in the next couple of years, as operators are rolling out 5G services in tier 1 cities. Entry-level brands are also trying to capitalise on 5G opportunities,” said the analyst.

ALSO READ: Wave of layoff hits Philips

Previous Story

Wave of layoff hits Philips

Next Story

India’s first AI-based futuristic firing System unveiled

Latest from India News

India Hits $1 Trillion FDI Milestone

Between April 2014 and September 2024, India attracted USD 709 billion in FDI, accounting for 69% of the total inflows since 2000. India has reached a remarkable economic milestone, with Foreign Direct

Maha Kumbh 2025: Festivities Begin

Women participated in a special Ganga Aarti at the Triveni Sangam in Uttar Pradesh’s Prayagraj earlier. The ritual also served as a rehearsal for the upcoming Kumbh Mela. The festivities for Maha
Go toTop

Don't Miss

India invited to ministerial meeting on food crisis convened by US

The ministerial meeting will be followed by a Security Council

Rajbhar promises 5 CMs and 20 deputy CMs in UP

Rajbhar said that the common agenda of the alliance include