December 20, 2022
1 min read

YouTube creators become significant contributor to India’s GDP

Today, billions of people consume the content powered by YouTube creators in India the world over, according to the findings of the latest Oxford Economics study by YouTube…reports Asian Lite News

YouTube’s creative ecosystem contributed over Rs 10,000 crore to the Indian GDP and supported more than 750,000 full-time equivalent jobs in the country in 2021, the Google-owned company said on Monday.

The company also announced that Courses, a new product to bring a richer learning experience for viewers and a new way to monetise for creators, would begin rolling out in beta in 2023.

“We are delighted that YouTube’s creative ecosystem continues to power India’s creator economy, supporting new jobs and opportunities across the length and breadth of the country,” said Ajay Vidyasagar, Director-South, SouthEast Asia and APAC Emerging Markets, YouTube.

Today, billions of people consume the content powered by YouTube creators in India the world over, according to the findings of the latest Oxford Economics study by YouTube.

This has helped creators unlock monetisation opportunities, allowing many to convert their passions into sustainable careers.

“We continue investing in ways to enable our viewers to learn valuable skills and gain access to knowledge that helps them achieve their potential and follow their dreams,” said Ishan John Chatterjee, Director, India, YouTube.

YouTube announced that it would expand efforts to work with more healthcare institutions — including Narayana, Manipal, Medanta, and Shalby — to create and amplify credible content, covering more than 100 medical conditions, across Hindi, Marathi, Tamil, Telugu, Kannada, Gujarati, Bengali and English.

The company said it will also support partners to achieve scale and efficiency in creating multilingual content.

Next year, qualified creators in India can begin offering free or paid Courses to provide in-depth, structured learning experiences for viewers. Courses will not only support richer learning experiences for audiences but also offer creators a new monetisation option.

LearnoHub, Speak English With Aishwarya, and Telusko, among others, will develop courses across academic and vocational subjects in various Indian languages in the beta phase, said YouTube.

ALSO READ: Google Voice now auto switches between Wi-Fi & cellular data

Previous Story

Ericsson ramps up 5G gear production in India

Next Story

Pichai pledges support for India’s G20 Presidency

Latest from Business

RBI Holds Rates, Boosts Outlook

One of the most significant announcements was the upward revision of India’s GDP growth forecast for FY 2025–26—from 6.5% to 6.8% In a move reflecting cautious optimism, the Reserve Bank of India

Nykaa Expands Global Footprint with UK Debut

To commemorate this significant global debut, Nykaa’s leadership hosted an exclusive soiree at the George Club in Mayfair, London Nykaa, India’s leading beauty and lifestyle destination, is set to make a grand

Nothing’s CMF Goes Indian with $100M JV

Company has announced a $100 million joint venture with Indian electronics manufacturer Optiemus Infracom Limited….reports Asian Lite News Smartphone maker Nothing has spun off its budget sub-brand CMF into an independent subsidiary,

Airbnb Boosts India Economy

Among international guests, the largest inbound sources were the United States, United Kingdom, Canada, and Australia Hospitality giant Airbnb made a significant impact on India’s economy in 2024, contributing Rs 113 billion

Rupee, Markets Gain Amid Trade Optimism

Emerging market currencies, including the rupee, have gained support amid softening in the dollar. Reports suggesting that the US economy is on the verge of a recession have contributed to the greenback’s
Go toTop

Don't Miss

India govt blocked 110 YouTube channels since December 2021

In response to a separate question, the union minister said

YouTube bans Sky News Australia for a week

YouTube did not disclose which videos were spreading misinformation, but