February 10, 2022
1 min read

Sony’s Alpha 7 IV will be a game changer


The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise…reports Asian Lite News

Tech giant Sony India on Thursday launched a new flagship camera — Alpha 7 IV — with a newly developed 33MP full-frame image sensor for Indian consumers.

Priced at Rs 2,42,490, the new Alpha 7 IV is now available across online and offline stores.

“Alpha 7 III has been an incredible addition to the A-series and has made a tremendous impact in our industry by completely redefining the consumer expectations,” Mukesh Srivastava, Head of Digital Imaging Business at Sony India, said in a statement.

“Now with A7 IV, we are ready to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers,” he added.

The company said that the new camera takes ‘basic’ to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III.

It boasts 33MP resolution, rich movie expression and various features to support the growing demand for remote communication.

With a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50-204800 is said to be achieved.

The high resolution enables the camera to express smooth gradation, fine details and textures of the subject while reducing noise.

Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create original looks effortlessly for both stills and video.

ALSO READ-Ferrari teams up with Qualcomm to build smarter cars

Previous Story

Rangoli and Lamps adorn Republic Day celebrations in Newham

Next Story

The decline of Pak influence over Taliban

Latest from Business

SBI Simplifying KYC Process

SBI’s research arm noted that the RBI’s decision to maintain the policy rate reflects a balanced approach amid global uncertainties, supported by stable liquidity and external conditions State Bank of India (SBI)

UPI Powers Digital Revolution

New innovations such as LiteX (offline payments), tap-and-pay, credit card integration, UPI Autopay, and UPI for IPO subscriptions are pushing the platform from a payment tool to a full-fledged embedded finance ecosystem Unified

RBI Holds Rates, Boosts Outlook

One of the most significant announcements was the upward revision of India’s GDP growth forecast for FY 2025–26—from 6.5% to 6.8% In a move reflecting cautious optimism, the Reserve Bank of India

Nykaa Expands Global Footprint with UK Debut

To commemorate this significant global debut, Nykaa’s leadership hosted an exclusive soiree at the George Club in Mayfair, London Nykaa, India’s leading beauty and lifestyle destination, is set to make a grand
Go toTop

Don't Miss

Sony unhappy with Zee developments

Zee Entertainment Enterprises has written to SEBI that “continuous and

Sony, Manchester City building a metaverse

In an official video posted by ‘Sony-Global’, virtual avatars are