August 19, 2022
1 min read

Google Play eyes further India investment

The company said that in the past two years, it has seen apps across categories such as education, payments, health, entertainment, and gaming witness stupendous growth….reports Asian Lite News

Google Play on Thursday said that the company will continue to invest in India on solving for local opportunities and challenges, as it celebrated its 10th anniversary.

Indian apps and games saw a 200 per cent increase in active monthly users and an 80 per cent increase in consumers spends in 2021 compared to 2019 on Google Play.

Aditya Swamy, Director, Play Partnerships, said that local developers are finding global audiences with Indian apps and games, seeing a 150 per cent increase in time spent by users outside India in 2021 compared to 2019 on Google Play.

“We will continue to invest in initiatives that enable a diverse range of developers to build helpful apps and successful businesses on Play,” Swamy said in a blog post.

“We want to help every developer with an idea capitalise on the potential to reach 2.5 billion monthly active users and 190 countries with Google Play,” he added.

India is uniquely positioned to become a leading hub for global app innovation and there is tremendous potential for homegrown startups across the country – regardless of size and geography — to thrive in the global app ecosystem.

“We will continue to evolve our tools to support developers’ business decision making and evolve our business models to help them grow their businesses,” Swamy mentioned.

More than 2 million developers work with Google Play to build businesses and reach people across the globe.

“We are excited by what Play’s developer and user communities in India will experience and build in the next 10 years,” said Swamy.

The company said that in the past two years, it has seen apps across categories such as education, payments, health, entertainment, and gaming witness stupendous growth.

“There has been great momentum in gaming too. Ludo King became one of the first Indian games to cross 500 million downloads,” said Google Play.

ALSO READ: India’s demand for yellow metal rebounds

Previous Story

India’s demand for yellow metal rebounds

Next Story

Indian, Malaysian Navy Chiefs discuss maritime security

Latest from -Top News

Bangladesh Elections on EU Radar

EU Pre-Election Team to Visit Bangladesh in September Ahead of 13th Parliamentary Polls…reports Asian Lite News Bangladesh Election Commission’s Senior Secretary Akhtar Ahmed announced on Monday that a European Union (EU) pre-election

After Pakistan, China Backing Iran Too?

China and Iran signed a 25-year comprehensive cooperation agreement that covered trade, energy and security, showcasing the strategic value that Beijing places on Tehran….reports Asian Lite News Despite its long-standing claims of

US-India ties is a slow-motion catastrophe

For the first time in two decades, Trump’s actions, statements, and coercive tone have made relations with the US a combustible domestic political issue in India, writes Manoj Menon The post-globalisation uncertainty

Modi Welcomes Marcos Jr to Delhi

PM Modi Welcomes Philippines President Marcos Jr to Strengthen India-Philippines Ties…reports Asian Lite News Prime Minister Narendra Modi on Tuesday warmly welcomed Philippines President Ferdinand R. Marcos Jr at Hyderabad House in

Is Bangladesh Turning Into a Theocratic State?

The rise of radical Islamic influence under Yunus’s watch threatens to transform Bangladesh from a secular democracy into a theocratic state….writes Anna Mahjar-Barducci Nobel Peace Prize laureate Muhammad Yunus’s transition from economist
Go toTop