April 25, 2021
1 min read

Amazon to allow direct seller-customer contact

The e-commerce giant is currently testing this new feature called “Manage Your Customer Engagement” that will help sellers contact Amazon users…reports Asian Lite News

Amazon may soon allow sellers to directly connect with customers via emails about new product announcements and sales.

The e-commerce giant is currently testing this new feature called “Manage Your Customer Engagement” that will help sellers contact Amazon users who have specifically chosen to follow a particular company, reports CNBC.

The new email campaign option is a free service for sellers, but it’s only available to brands registered through Amazon’s Brand Registry programme.

Launched in 2015, Brand Registry helps businesses curb the sale of counterfeits and more than 350,000 brands have registered to be part of the programme.

“Shoppers’ contact information will continue to remain private. Amazon will give companies aggregate data when they use the tool that shows them how many emails will go out when they decide to share marketing campaigns with their followers,” the report mentioned on Friday.

Amazon will tell brands how many customers have opted to receive the emails, along with performance metrics for the campaign.

“Amazon is committed to serving our shoppers by helping them engage with their favourite brands. With Manage Your Customer Engagement, brands will be able to initiate email campaigns about new product announcements and offers that Amazon will send to shoppers who choose to follow the brand,” a company spokesperson was quoted as saying.

Also read:Amazon Prime hits 200Mn users


Previous Story

‘Indian electronic repair market key in creating jobs’

Next Story

RR roar back to form

Latest from Business

India’s E&M Sector Enters a New Growth Phase

India’s cinema market is multilingual, and many regional industries are now rivalling Hindi output in volume and box-office share … writes Rafeek Ravuther The Indian film sector is undergoing a meaningful transformation.

SBI Simplifying KYC Process

SBI’s research arm noted that the RBI’s decision to maintain the policy rate reflects a balanced approach amid global uncertainties, supported by stable liquidity and external conditions State Bank of India (SBI)

UPI Powers Digital Revolution

New innovations such as LiteX (offline payments), tap-and-pay, credit card integration, UPI Autopay, and UPI for IPO subscriptions are pushing the platform from a payment tool to a full-fledged embedded finance ecosystem Unified

RBI Holds Rates, Boosts Outlook

One of the most significant announcements was the upward revision of India’s GDP growth forecast for FY 2025–26—from 6.5% to 6.8% In a move reflecting cautious optimism, the Reserve Bank of India
Go toTop

Don't Miss

UK to probe Apple, Google’s ‘effective duopoly’

Referring to the existing App Store investigation, he added that

Amazon acquires Belgium-based Cloostermans

Cloostermans developed technology that is being used in Amazon operations