WOMEN’S DAY SPECIAL: ‘Hightime to come out of kitchens’
Multicultural marketing in the UK must stop stereotyping ethnic women to promote products and services. She’s busy in the kitchen making a curry. Or she’s leaping to Bollywood style music in paddy fields ‘back home’. Or as a grandmother, she’s dedicatedly making mango chutney for her family. While the husband, of course, is busy watching