The Honest Tree is committed to environmental sustainability. The newly launched bath and body products, are rooted in nature and are free from sulphates and parabens, subsequently reflecting this ethos…writes N. Lothungbeni Humtsoe
Mansi: Aromatherapy is a central element in The Honest Tree’s products, offering a sensorial journey that activates the senses for a truly immersive experience. The carefully curated blends, such as lavender, patchouli, oatmeal, and rose, release soothing aromas designed to promote relaxation and alleviate stress, anxiety, and insomnia through the art of aromatherapy. Aromatherapy, known for its therapeutic benefits, helps relieve stress by triggering the limbic system, the part of the brain that controls emotions, and promoting a sense of calm and well-being. This aligns with our core values of promoting tranquillity from skin to mind, offering a unique approach to well-being through the art of aromatherapy.
What new products have been introduced in this line?
Mansi: The Honest Tree, in its pioneering brand launch, introduces a diverse range of 21 innovative body care products tailored specifically for the diverse needs of Indian skin. This comprehensive line encompasses six distinct ranges, each designed to elevate the Indian shower experience: Deep Slumber Range: Lavender, Patchouli & Oatmeal: Promoting deep sleep and relaxation while calming the skin from irritants and pollutants. (Body Butter, Body Milk and Body Cleanser) Bed of Roses Range Rose: Utilizes rose petal water for a calming effect, reducing redness and inflammation. (Body Cleanser, Body Milk & Body Sorbet) Sweet Bliss Range – Burnt Sugar & Vanilla: Exfoliates the skin, making way for new healthy cells. (Body Cleanser, Body Milk & Body Butter) Matcha Range – Green Tea & Aloe: Provides a deep cleanse with antioxidant properties, controlling odors. (Body Milk, Body Sorbet and Body Cleanser) First Cup Range – Coffee: Offers antioxidant properties while gently exfoliating.
(Body Cleanser, Body Butter & Body Milk) Morning Alarm Range: Satsuma: Brightens and invigorates, fighting pollutants and free radicals. (Body Cleanser, Body Sorbet & Body Milk) In addition to these ranges, The Honest Tree has also introduced a line of treatment-based products, emphasizing a targeted approach to body care: Backane Lotion – Salicylic Acid & Niacinamide: A powerhouse solution targeting back acne, combining salicylic acid and niacinamide for acne-free, balanced, and even skin tone. Body Scrub – Rice Bran, Green Tea & Lactic Acid: Tailored for Indian skin, this scrub focuses on brightening coloured skin with gentle exfoliation using rice bran, green tea, and lactic acid.Body Scrub – Camphor & Multani Mitti: Drawing from traditional skincare wisdom, this scrub harnesses the benefits of camphor and Multani Mitti, providing a deep cleanse, promoting natural radiance, and addressing specific concerns of the Indian skin.
How do you feel about online shopping and retail store marketing? What impact does it have on a brand? And why did you choose the later?
Mansi: At Boddess Beauty we recognize the evolving preferences of consumers and understand the impact of both online shopping and retail store marketing. Henceforth an omni-channel approach has been adopted to reach a diverse audience. While online shopping provides convenience and accessibility, retail store marketing allows for a more personalized, immersive experience. This approach reflects our commitment to delivering the finest products and choices to our valued customers, offering a seamless blend of online convenience and in-store experiential engagement.
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